I’ve been asking myself this since I’ve been in this beauty industry for as long I have. I don’t remember when it got to the point of companies pumping out products to the point of exhaustion. I used to want to get all of the new products, and every single piece from a collection. I haven’t purchased anything new since the beginning of this year. If I do buy makeup it’s something i’ve already used, and know that I love.
There are a ton of makeup brands that have fallen off the wagon for me. Brands that I used to love, and could always rely on have been replaced by other brands. I’ve noticed this with brands that have been acquired by conglomerates start to cut corners in terms of quality. Too Faced used to make some of my favorite eyeshadows, but now I don’t even give their display a second look inside a Sephora, or Ulta.
Urban Decay, Too Faced, Tarte, and Benefit are some of the brands that make products that are either really good, or extremely bad. I also notice that these brands are pumping out products what seems like every other week. Like any industry comes evolution, and I understand that. Since we have large influencers with even larger audience reach. I feel that brands feel the need to make products at an even faster rate.
Brands nowadays feel like if they aren’t producing new products often, then they’ll be forgotten about. I don’t believe this to be true, and I’m sure that others will agree with me. I’d rather have a company focus on product quality, and release less products. Rather than a company push out gimmicky products that don’t perform the best. I do feel like this whole “limited edition” craze isn’t going to be fading anytime soon.
SO many brand rely on the “limited edition” pressure to sell products. I found that LE products don’t perform as well they should. This includes holiday collections, where I feel brands cut corners the most. Don’t be fooled into falling for these LE collections. You’d be surprised at the amount of companies that fake selling out in order to increase FOMO, and eventually sell more product.
I would want a makeup company to focus on building up their core line. Making sure that there’s a variety of colors to fit all skin tones. While I don’t discourage limited edition products, because I would certainly offer those as well. It’s important for brands to gain loyalty from customers, and a good reputation. Makeup companies if you’re reading this: quality over quantity will always win.